Apart from its consumers, the brand has left an everlasting mark as a proud swadeshi company that has empowered thousands of lives. This papad brand has successfully managed to be a silent yet integral part of everyone’s life in more ways than one. On successive failures of a branch to abide by the organisation's philosophy of consistent quality and production of papads, the central committee reduces the daily wages of its members by 1 rupee. The member-sisters are also rewarded for extra effort. For instance, in 2002, the member-sisters at the Rajkot branch received Rs 4,000 each as bonus, while the member sisters at Mumbai and Thane branches received a 5-gram gold coin as an incentive. [11] Several issues of Lijjat Patrika enumerate the names of the names/numbers of the member-sisters, who were rewarded with the cash or gold, for their extra efforts. [7] Lijjat collection flowchart Lijjat distribution flowchart Products and divisions [ edit ] Started as Shri Mahila Udyog Lijjat Papad, the company is now India’s oldest all-women cooperative. Jaswantiben and six other homemakers pooled in a loan amount of Rs 80 to start off this business. The business grew organically with contributions from women in the neighbourhood. Lijjat Papad soon became a brand that supported women in achieving financial independence.

This process happens only in Vashi and Nasik. The mix of hing and pepper powder is added to the flour and saltwater is prepared in the final step. After this, dough is prepared and distributed among the employees. Everyone is given a standard base and rolling pin to ensure the equal size of papads from every region. Topping/filling:Typically, we need some onions and tomatoes. But you can use veggies of your choice like grated carrots, chopped cucumber, and even raw mangoes and pomegranate arils. I have included some bell peppers. All the branches follow the same set of instructions and have similar accounting system. To co-ordinate various branches in a region or state, there are branch co-ordination committees and area meetings of the various branches in a state. The annual general meeting is attended by member-sisters representing branches and divisions from all over India. Lijjat' provides scholarships to the children of the sister members who pass out in 10th and 12th standard examinations every year so as to enable the Lady Members to encourage their children for education. a b c d e f g h i j k Deepti Bhatnagar ( IIM-A), Animesh Rathore (( IIM-A)), Magüi Moreno Torres ( World Bank), Parameeta Kanungo ( World Bank). "Empowering Women in Urban India: Shri Mahila Griha Udyog Lijjat Papad". The tmtc Journal of Management . Retrieved 16 January 2007. {{ cite web}}: CS1 maint: multiple names: authors list ( link)

Crushed raw papads can be used as a coating for kebabs and tikkis, also are used to make some Gujarati subzis like Methi- Papad nu shaak, Ghatia- papad nu shaak. The Rotary International’s ‘Vocational Excellence Award’ for the year 2021-2022 were conferred on our Institution at a function held at Mumbai on 12 th March 2022. The Award was conferred to our Institution to recognise its contribution in uplifting women by establishing and leading Shri Mahila Griha Udyog Lijjat Papad for last 6 decades. The function was to honour Smt. Swati R. Paradkar, President of Lijja with the ‘Iconic Brand Award’ to recognise the growth of ‘Lijjat Papad’ brand since the last 63 years. If you observe the arresting ad, you will find that there are no celebrities or larger-than-life shooting locations urging you to buy the papads. It is a very simple and minimalistic ad that leverages just one thing — how a papad can come to your rescue any time of the day. The bunny, of course, is an intriguing addition.

In their Valod centre, they opened up an education and hobby centre for women. Courses such as typing, cooking, sewing, knitting and toy-making etc., were taught here. The running of the organisation is entrusted to a managing committee of twenty-one members, including the President, the Vice-President, two secretaries, and two treasurers. [11] Sanchalikas are in-charge of various branches and divisions. The office bearers of the managing committee and the sanchalikas are chosen from among the member-sisters on the basis of consensus every three years Jaswantiben says that they sold one kilo on the first day and earned eight annas. She tells National Geographic, “Next day two kilos fetched a rupee. Women in our locality found it profitable and through word of mouth, we started building a team.” They first started selling their papads at a local store and soon enough due to the superb quality and taste of the papads, even other shops started buying their papads. That’s when they started scaling up. Now, when they started scaling, they had the opportunity to hire women at a cheap cost, because they were one of the rarest avenues of income for women, which allowed them to work from home. Shri Mahila Griha Udyog Lijjat Papad is India’s oldest all-woman co-operative. It now employs 45,000 women across 17 states, and is a ₹1,600 crore entity, selling over 4 billion papads annually, in addition to hand-rolled chapatis, masalas and detergents. It still offers jobs to women with no formal skills, shares profits, and has persistently steered clear of technological advancements, even though machines can roll out papads ten times faster, at a lower cost. Popat, now 91, was awarded the Padma Shri this year.When I was a child, I was convinced that Lijjat is the only kind of papad available on this planet. It wasn't a brand name for me but something synonymous with the delicacy of papad itself. The question wouldn't be, "Ma, did you buy papad?" instead, it would be, "Ma, did you buy Lijjat papad?" And I'm sure that might be the case for many people who grew up in India or have Indian roots. On 12th February 2019 our Institution received the Prestigious Brands of India 2019 award from Herald Global and Brand Advertising Research & Consulting (BARC) Asia at a function held at Mumbai. The Award was received by smt. Priyanka G. Redkar, Secretary and Smt. Namita N. Sakpal, Treasurer which was presented by Smt. Shweta Mehta renowned Fitness Athelte. PHDCCI Awards for Excellence: 2005". Archived from the original on 8 October 2007 . Retrieved 4 February 2007. They also established the fact that money would only be used as a fuel to scale their impact on the women of India, and not be the sole purpose of their existence. So instead of hiring women, they started to give out ownership to every single woman who joined the business and called them “Lijjat Sisters” rather than employees.