This process could take up to 3 weeks and then the hair will be checked and if the product is faulty, an exchange will be given. You'll find it easiest to start with the hair on the nape of your neck and to work forward and up, finishing with the very top front strands, it always helps to have a friend help make sure you've got it all on evenly. Additionally, you can mix Directions shades with each other allowing you to create your perfect colour with ease!

The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour.The results will vary depending on your hair colour, hair type, the process and the products used before dying. Directions semi permanent Dark Tulip colour can be mixed with each other for the most beautiful colours. La Riche Directions are well known throughout the alternative community for their large selection of colours and continued high quality dyes! With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour. When washing, please do not use conditioner shampoos and do not mix with peroxide All Directions colours are mixable.

This will balance your hair's PH before dying and remove excess oils to ensure the best results from the Hair Colour.Optionally, if you'd like to avoid dye stains around the hairline apply a Vasaline or a small amount of baby oil, but don't let this get in your hair! Its sumptuous colour is great for vivid colour on bleach blonde/light hair but also great for giving your natural colour a tonal boost. Our Hair Dye FAQ section has lots of useful hints and tips on how to get the best from the type of hair dyes we sell. Start with a patch test: Directions hair dye has been used by thousands of people for over 30 years with no adverse reactions, but it's still best to always do a patch test. Its 90% naturally derived formula is designed to be gentle on hair, leaving it feeling nourished and healthy.

After leaving the dye to process for 15-30 minutes, thoroughly rinse your hair to reveal your deep velvet look. This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process. If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair. Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben HC Yellow 4, Basic Orange 31, Basic Violet, Basic Red 51, CI60730, CI 56059, HC Blue 15, CI42, CI42. Also, the hair dye doesn't come with gloves to dye with but luckily I had a box of latex gloves in the cupboard.

Do not condition hair prior to use as this can smooth the hair follicle and act as a barrier on the hair.

We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable.

Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel.