And there's Ambilight. This unique-to-Philips technology spreads light that matches what's on-screen across the walls, making the TV feel even bigger, and helping with eye comfort and atmosphere. We'll talk more about it later, but it really is a compelling addition. There’s certainly nothing else out there that looks like it. From its super-sleek metallic sculpting to its immersion-boosting Ambilight system, it looks far more expensive than it actually is. This wouldn’t matter, of course, if you could just switch between picture presets and leave your involvement with the TV’s menus at that. As we’ve seen, though, consistently getting the best from the OLED807 means familiarising yourself with at least some parts of its picture adjustment menus. That said, it’s seriously welcome to find the 65OLED937 providing the latter two picture options (along with support for the third-party IMAX Enhanced‘format’) for viewers who really do like a more restrained, ‘authentic’ look to their TV pictures. Philips no longer takes the ‘my way or the highway’ approach to picture quality it could perhaps have been accused of a few generations ago. Disney+ subscription required. Subject to terms at https://www.disneyplus.com (c) 2020 Disney and its related entities. Disney+ is available in selected languages and countries.

You get Android TV as your smart software here, but note that it isn't Google TV – unlike Sony, Philips hasn't moved on yet. This is disappointing in terms of usability (Google TV is superior to Android TV for ease of use), but when it comes to how comprehensive the streaming support is there's little to criticise here.We also didn’t get on with the new Ambient AI modes, especially in the way they tend to make pictures look excessively dark, leading to a loss of shadow detail, if you’re watching the TV in a dark room. So you should turn these off. Philips TVs may not earn quite as much attention as the latest Samsung or LG OLEDs, but Ambilight is a pretty compelling reason to choose a Philips model over everything else.

The set’s mid-range is wide and dynamic enough to deliver even dense action scenes with authority and conviction, easily avoiding the thin, hemmed in feel you get with big movie moments on so many TVs. The power and dynamic range that delivers this impressive mid-range performance also contributes to excellent detailing; a nicely projected sound stage that seems to exist well beyond the edges of the screen; and convincing, clear vocals. Being able to deliver more native brightness means, too, that there’s a wider range of natural looking tones in the brightest parts of HDR images, as well as reducing the potential for clipping (lost shading) in peak light areas. Fans though we typically are of Bowers & Wilkins products, be they hi-fi speakers or Philips TV audio systems, we didn’t fully warm to the sound of the OLED937’s predecessor. Despite it also sporting an external multi-channel speaker enclosure, something about its sound left us feeling a little cold. Especially when you’re talking about a TV that commands quite a price premium over OLED TVs that don’t feature such high-falutin’ integrated audio.Thanks to its combination of a beautiful metallic finish, super-thin panel design, external speaker enclosure (complete with Bowers & Wilkins’ distinctive ‘tweeter on top’) and a new and improved, four-sided version of Philips’ Ambilight technology, the 65OLED937 is arguably the most dramatic-looking ‘mainstream’ TV around today. We are reviewing the 65-inch OLED807 in this review, which is almost identical to the 48-inch previously reviewed, just with a slightly different panel, but performance was very similar indeed. As such most of the points made with regards to the 48-inch are the same for the 65-inch model. Not every Ambilight TV is made the same, though. Low-end models have two-sided Ambilight, meaning colour emanates from the left and right of the TV. Mid-spec models have three-sided Ambilight, with LEDs pointing upwards too. Some very premium models, like the 2020 flagship OLED+935, now come with four-sided Ambilight, meaning the LEDs glow from the bottom edge of the set too. A new Aurora feature even lets you combine Ambilight with a selection of ‘screen saver’ videos and images, ensuring that your TV could remain an attractive centrepiece to your living room even when you’re not actually watching it… assuming you don't mind the extra energy use. This need to change the default motion processing mode brings us to the fact that while the OLED807 is better out of the box than its predecessor, you should still get involved with its intimidatingly convoluted picture set up menus if you want to make sure you get the absolute best picture results. As well as the motion adjustments, all noise reduction should be turned off for the vast majority of native 4K and premium quality HD sources, for instance.

With the 65OLED937’s motion processing in play, meanwhile, its outstanding sharpness remains completely intact when the 65OLED937 has to cope with lots of movement – even during 24p movies. As ever with Philips TVs, some of the motion processing options can overcook things, causing either too much over-smooth ‘soap opera effect’, or too many distracting processing side effects. Here again, though, Philips has become much more pragmatic than it used to be, now offering Pure Cinema and Movie motion processing options that are gentle and intelligent enough to take the ugly edge off 24p judder without causing any significant unwanted side effects Voices are clean, clear and well-contextualised at all times, avoiding the ‘hummy’ feeling with deep male voices or the shrillness with high-pitched female voices that so many TV sound systems suffer with.Panel uniformity is very good on the Philips 65OLED807 with no signs of dirty screen effect or banding on brighter patterns. A 5% grey slide held up well with just some mild banding seen in very dark surroundings, however, this is not seen within actual viewing content, even in dark scenes in dim viewing surroundings. We also didn’t encounter any vignetting to the edges of the panel. To put it simply, Ambilight is a proprietary TV technology exclusive to Philips TVs, and in a saturated market full of near-identical goggle boxes, it really does help Philips stand out from the crowd. Ambilight is essentially the inclusion of an LED array around the side of a television, which projects color onto the wall behind a TV. Smart TV app availability varies per TV model and country. For more details please visit: www.philips.com/smarttv. Editor’s Note: As we have already reviewed the 48-inch with many of the same features, large areas of this review will feature exactly the same text. Where there are differences between the models they have been added to the review as well as the measurements for this 65-inch TV which was fully tested and measured.