COLOR WOW Root Cover Up

Product Information

The powder application of the Charles Worthington Instant root concealer powder settled on our hair quickly with no fuss and we didn’t have to wait for it to dry. For at-home root touch-ups, first, assess what kind of look you're aiming to achieve and figure out the right color for your locks, explains Fitzsimmons.

Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. If you have a lot of grays or want heavier coverage that lasts, go with a semi-permanent root touch-up versus a wash-out option. Katie Hale, head of colour at Charles Worthington London advises us to: “Apply your root concealers using a spooley or tint brush rather than directly spraying onto the scalp.

Its angled tip provides a super-precise application, while its other end holds a sponge tip to help blend the product undetectably. As we tested the root cover ups we looked at how well they went on to our hair, how they covered our roots and greys if they were easy to wash out and their value for money. The formula contains keratin and argan oil to help keep strands feeling soft, along with peroxide in the activator to make color last for around three weeks, extending the time between colorings. In fact, some happy reviewers point out that it lasts for up to two to three days, without even rubbing off on their pillowcase. These products include the Color Wow Color Security Shampoo and Conditioner and Color Wow Dream Coat spray.

A dry shampoo wouldn’t have been our first thought when looking at ways to touch up our roots, however, Batiste’s new range, with a hint of colour, actually does a good job. Aside from being super simple to apply—just a spray or dab of color is all it takes—it's an easy, affordable way to conceal your roots until your next hair appointment. This specific formula speedily dries down to a powdery finish while dispersing the product exactly where you want it. Arriving with a targeted applicator, it keeps color precisely where you want it instead of everywhere.The easy to use brush and palette hair powder application prevents mishaps and allows ultimate precision, for quick root touch up wherever you are. He further explains that it’s necessary to work gradually, using small amounts (of product) and apply more if and as it's needed. Plus, its quick-drying powder formula applies simply and absorbs dirt and oil to instantly refresh hair.